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°í°´Á߽ɰ濵À» À§ÇÑ CRM Fair 2009 ÇÁ·Î±×·¥ |
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General Session |
09:30~10:00 |
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10:00~10:45 |
±âÁ¶°¿¬ 1 : °æÁ¦À§±â ±Øº¹À» À§ÇÑ °í°´Á߽ɰ濵 Àü·«
±èÁ¤ LG CNS »ó¹«
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10:45~10:50 |
°³È¸ Àλç : À̿뱸 CRMÇùÀÇȸ ȸÀå |
10:50~11:35 |
±âÁ¶°¿¬ 2 : °æÁ¦À§±â±Øº¹À» À§ÇÑ »õ·Î¿î CRM Àü·«(CRM 2.0)°ú »ç·Ê
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11:35~13:00 |
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ÁÖÁ¦: °æÁ¦À§±â ±Øº¹À» À§ÇÑ °í°´Á߽ɰ濵 Àü·« |
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Track 1
(À¯Åë/¼ºñ½º/°ø°ø 104È£) |
Track 2
(±ÝÀ¶/Á¦Á¶/±âŸ 105È£) |
13:00~13:40 |
°æÁ¦Ä§Ã¼±â ±Øº¹À» À§ÇÑ CRMÀü·«°ú ¼º°ø»ç·Ê
SAPÄÚ¸®¾Æ
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º¸Çè»ê¾÷ CRM ÇöȲ°ú ºñÀü
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13:40~14:20 |
Predictive AnalyticsÀ» ÅëÇÑ CRM °íµµÈ
SPSSÄÚ¸®¾Æ
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More Profitable Event Based Marketing
- °í°´ºÐ¼®¿¡ ±â¹ÝÇÑ EBMÀ¸·Î ¸¶ÄÉÆà Á¦¹Ýȯ°æÀ» ÃÖÀûÈÇÏ¿© ROI Çâ»ó
SASÄÚ¸®¾Æ
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14:20~15:00 |
À¥2.0½Ã´ë¿¡ °í°´´ÏÁî°ü¸®¹æ¾È
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Master Data Management Overview
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15:00~15:20 |
Coffee Break |
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Track 3
(±ÝÀ¶/°ø°ø/¼ºñ½º 104È£) |
Track 4
(±ÝÀ¶/Á¦Á¶/±âŸ 105È£) |
15:20~16:00 |
µµ·Î¸í ÁÖ¼Ò µµÀÔ¿¡ µû¸¥ ÆÄ±Þ ¹× ´ëÀÀ¹æ¾È
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Ä«µå»ê¾÷¿¡¼ÀÇ CRMµµÀÔ¹æÇâ -»ç·ÊÁß½ÉÀ¸·Î
SK C&C
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16:00~16:40 |
Intelligent Self Service - IVVR (Interactive Voice & Video Response)
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Event-based Marketing Overview
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16:40~17:20 |
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